One from My Pal Viv

Dear MBTA --

Please abandon forever the idea of T-Radio (aka Pyramid Radio, Inc). It is an invasion of every commuter's privacy and an insult to our intelligence. It is akin to blaring MUSAK and obnoxious advertisments into the Boston Public Library.

Curious about Pyramid Radio, Inc.,I went to their website and was horrified by what I found on their home page:

"Pyramid Radio creates customized audio enterntainment designed to entertain your customers and drive sales in your store. This gives you, the retailer, the opportunity to influence consumers inside your store, before they reach the cash register. As a Pyramid parnter, you will receive powerful and targeted messaging and branding delivered by the nation's top radio personalities and sent dailly via the latest in digital delivery. Music, commercials and customized jingles are seamlessly integrated. Most importantly, as a Pyramid partner you will share in the revenue generated by the advertisments which we sell."

The MBTA is not a shopping mall, it is a Public Transportation System. T-Radio strikes me as the MBTA's way of saying: "We've got you all in a pen and now we're going to pump in music you don't like accompanied by obnoxious ads and seamlessly integrated commentary by Ed McMahon!" Give me a break, Mr. Grabauskas! Will we buy more products? Will we stand docilely on the platform chewing our cud? No, many of us will stop riding the T.

Please don't continue with this ill-conceived idea. It is a disgrace.

Sincerely yours,

[viv etc]